Keywords Tools

http://www.misterhomebiz.com How To Use Google Keyword Tool To Find the Best Longtail Keyword Phrases. I recently came across a marketing strategy that exemplifies what I believe is the future for many Internet marketers.

Several years ago, as online marketing became a popular form of monetizing various home business opportunities and affiliate product offers, Internet entreprenuers came to terms with the concept of niche marketing.

In a nutshell, this transformation took place because people realized the competition was too tough for broad keywords. Aggressive marketers, using a strategy Jay Conrad Levinson coined guerilla marketing, began to exploit the traffic available in niche areas.

While traffic in these guerilla markets was considerably lighter than that in the broader markets, Chris Anderson taught us in his book The Long Tail: Why the Future of Business Is Selling Less of More, that a market existed in these narrowly defined areas that was not being served by the Fortune 500 companies.

For online entrepreneurs, this shift in marketing strategy relied upon long tail keywords to generate organic search traffic. And it worked great for a few years.

However, we are now moving beyond this, to what I call nano-niche marketing (NNM).

NNM asks the marketer to look at his or her long tail keywords and take it to another level altogether.

You can take your marketing to another level by finding subsets, otherwise known as smaller niches, of your long tail keywords.

For example, while the long tail keyword phrase make money online may have worked last year, the NNM marketer is now going after subsets of this with phrases like make easy money online at home.

Sounds crazy, but while the search traffic with phrases like the one above may be sparse, your blog, article, and website visitors will be highly focused. They are not just looking to make money online, they want to do it at home and they want it to be easy.

If your product offer is highly focused to capitalize on that very narrow niche, you have a winner and will be able to make easy money online at home.

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